Nichole Carlson

Engineering Life

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As a software engineer, Being a software engineer for the last 6 years is part of what got me here. The other part is my story. Two years into my software engineering career the economy changed. Everything in my life changed. My choices changed. I was not longer able to answer the question, "Where do you see yourself in 5 years?" ... thankfully. So I traded my ticket to the Pentagon for a ticket that would not only take my to South America, but would eventually take me around the world and back home again.

And now ... it is your turn. Where do you see yourself in 5 years?

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Young and Stupid

By Nichole | Published: May 11, 2012

LIVESTRONG, lance armstrongThe other day I was at lunch with some people from LIVESTRONG and this girl says ‘Yeah, I moved to Austin with my boyfriend 10 years ago. I was young and stupid. I guess it worked out because now we are married.’

So the question she was asked, ‘If it all worked out, why did you say you were young and stupid?’

‘Because I moved to a city where I didn’t have a job.’

I didn’t say this at the time, but I do that all of the time. I did that twice when I moved to Austin and when I moved to Hawaii and I even do that when I travel. I don’t plan. I just go and see what happens.

In fact when I came to Austin this time, I was just coming with an overnight bag to see a friend that was flying in from Kansas City for the night. And now, it’s three weeks later. I’ve found a place to live with free rent- which by the way, doesn’t always happen.

It was a Thursday when I drove into Austin from Dallas and on Friday I decided I wanted to stay. I went into and interview with a recruiter(this was pre-planned) and started a job at LIVESTRONG on Monday.

No interview with LIVESTRONG.

I just started.

Yes.

It was a short contract, but it gave me enough to get started here.

There are ways to anything. I wanted to move to Austin. In fact, I came back from Hawaii to move to Austin. I made it happen. This lifestyle I have created, I made it happen. I have tons of goals for this year, and I’ll see each of them happen this year as well.

Where are you trying to go? What is it that you really want? What steps can you take today to see that happen for yourself?

Posted in Engineering life, Money | Leave a comment

The Value of Backlinks

By Nichole | Published: March 29, 2012

I got a message today from a specialist in article spinning and backlinks.

“Did you hear about the new Google updates?”

“What updates?”

“Google Panda just changed everything about SEO and backlinks. I am realizing backlinks are not very useful anymore and now I have to learn different SEO strategies.”

Social Media has now taken over. The links to your website are from places like LinkedIn, Facebook, Twitter, and blogs.

Content.

These are high quality links that Google is looking for.

The game has changed. It’s crucial that you learn the new rules.

 

Posted in eMarketing Strategy, Entrepreneur | Leave a comment

Falling vs Failing

By Nichole | Published: March 24, 2012

I was in Austin last week for South by Southwest – which by the way, was AMAZING! – and out for drinks with my girlfriends when I got distracted by what was showing on TV. Now, I don’t watch a lot of TV, so you may have already seen this, but they were showing a teenage runner who apparently was dehydrated and collapsed just feet from the finish line. She mustered up some strength and crawled across the finish line.

I forgot about it until I came home from my 10 days at SXSW and totally crashed.

As entrepreneurs we run so hard and so fast, that if we are not taking care of ourselves, we may not make it. There are two things that I took away from this.

What is the difference between falling and failing?

Staying focused.

Having a purpose or a drive to make it.

Seeing your obstacles.

Staying healthy. This includes your physical health as well as your mental heath!

Celebrating your accomplishments.

When was the last time you thought about giving up? What kept you going?

 

Btw…. She made it.

 

runner crawling to finish line

Nichole Carlson emarketing

 

Posted in eMarketing Strategy, Entrepreneur, Lifework | Leave a comment

Are you happy with where you are? Here are 2 tips…

By Nichole | Published: March 3, 2012

Everyone struggles in their lives with being happy at one point or another, but it becomes a problem when you can’t get out of the rut. So what do you do if you aren’t happy with where you are?

Learn. That’s right. Learning is the key to changing your life or your life’s perspective.  Let’s say you are unhappy in your job. Learning will either help you excel at your job or help you move into another job or field that you are happy with. With universities like MIT posting their classes online, Google, and Amazon your possibilities are endless.

Move. Do one thing today that will enable your happiness. I encourage you to write down where you want to be, or things you want in your life but make it a priority to do one thing today. And one thing tomorrow. And one thing the day after. Sometimes it’s enough to just know you are moving forward in the direction you want to be going.

You’ll get out of the rut before you know it and look back and realize it wasn’t hard to make that change.

Posted in Engineering life | Tagged change, happy, move forward, Nichole Carlson, success | Leave a comment

Free Marketing Advice

By Nichole | Published: February 23, 2012

I meet with a lot of clients during the day and some want to hand over all of their social media marketing and some want some starter tips they can implement themselves. I write up a plan for the ones who want to pay for their online marketing and write up some useful tips for the ones who are just getting their foot in the door. Here is a letter I wrote up for a start-up company. Maybe you would find it helpful in whatever project you are currently working on.

[Letter]

After we spoke last week, I thought about your specific marketing strategy and you are headed in the right direction. Some things you may want to consider are changing out your keywords. They can really be narrowed down to get the high end buyers who are searching for your niche. As you know, the more specialized your industry, the higher you get paid. Your customers will realize they are paying for a specialty service only you can provide.
I also thought about your YouTube video and how great it is for viral marketing. Keep doing videos. Ideally you want a minimum of five videos pointing to your site. Also, remember you can point them to your Twitter, Facebook, and blog.

Blogging is something you can also do. You can put anything in a blog post: YouTube videos, before and after photos, or a short message about the importance of [insert your industry]. Remember the key is to provide valuable information to customers so that you are seen as an expert in your field. (Again, to obtain higher end customers.)

Please let me know if I can help out in any way. I am more than willing to answer any of your Social Media Marketing questions or point you in the right direction to make your business successful. Just ask.

I hope you found this helpful and I hope we can continue to work together.
[End]

Hopefully this helps you as well.

Posted in Niche marketing | Tagged social media marketing, specific marketing strategy, tips, viral marketing | Leave a comment

Hitching

By Nichole | Published: February 5, 2012

I got up knowing I had to leave today, but I was dreading it.  I packed my beg, took a shower — a long shower, made breakfast, ate very slowly, unpacked my bag, repacked my bag… there was no more delaying it.

Posted in Engineering life, Travel | Tagged Hitch-hiking, Nichole Carlson, Travel | Leave a comment

Into the Wild

By Nichole | Published: June 7, 2010


Christopher McCandless is a hero for many people.  He was a starving artist in the real sense, but an artist of lifestyle design.  He had a choice of living the preset course of his life the way his parents and society laid it out for him or going his own way.  During the last two years of his life he left everything behind and went through the US and into Alaska to live out his final days.

It says a lot about someone to be able to leave it all and find his own path, but it can be difficult to do that.  During the last few years I have given up more and more to be able to make the lifestyle change I needed to make but it was only in the last two weeks I have been blindsided with the contrasting differences between my past lifestyle and the new path I’ve chosen.

I got knots in my stomach.  I knew I had to hitch out today.  I packed my bag and took my time taking my shower.  I unpacked my bag and made my breakfast slowly.  I ate slowly.  I finally repacked my bag and threw it over my shoulder.  Locking the door behind me, I made my way to the train station and then to my hitching spot on the west side of London.  I dreaded every second.  Until… I arrived at the service station and saw two other hitch hikers.  My eyes lit up and I ran over to them not knowing that I would end up hitching all of the way to their city and certainly not knowing what lay ahead for me in the next two weeks.

During the next few days I started squatting with these guys and several others.  I was introduced to skipping for my food and finally had a complete meltdown after standing in line at a place that gives out hot meals for the homeless.

Somehow during the past 10+ years of my life, I had bought into many lies.  I deserve to have a car I love;  I deserve to have an enormous house;  I need a job that makes tons of  money.  Yes.  You do need a job that pays the bills.  Yes.  You do need to have a roof over your head and reliable transportation.  But when we start saying we deserve to be lavish about these things, what does it cost us?  What are you paying to have these things?

Wait.

I am not talking about money.  What relationships have you lost?  Friends, spouses, parents, sisters, and brothers.  What opportunities are passing you by?  When was the last time you felt the earth beneath your feet and your heart sang?

I may not have a car or a home.  And if you see me walking down the street, you may be horrified when I open the lid to a dumpster to check for food, but it’s a choice I made to give up the entrapment of my possessions and to truly be free.

Some day I’ll have a car again but I’ll make sure it isn’t filling a hole left from lost relationships.  Some day I’ll have  a home again but it won’t keep me from experiencing the incredible opportunities and experiences life is handing me.

Posted in Engineering life, Travel | Tagged into the wild, Nichole Carlson, Travel | Leave a comment

Warning

By Nichole | Published: May 31, 2010

My mom always used to tell people I was naive.  I hated it.  I thought I knew what I was doing.  Now, 13 years later, I realize there was a lot I didn’t know and I realize there is a lot out there I still have yet to learn.

I get “that look” from people all of the time.  They don’t actually come out and say it, but I can see it in their eyes.  “You are young and naive.  You have no idea what you are doing.”  All that with one look.

And if  I want to change their perspective, I tell them that I am a software engineer and watch their face change instantly.  “Maybe this girl is smart.”  Thanks for your vote of confidence.

It’s weird how people judge you before you even talk to them.  I also find it strange that those same people judge the world around them without even trying the things they deem as so bad or dangerous.  “Be careful”… is all I heard.  Don’t do this or don’t do that.

And then you also hear from those people, “After high school, go to college, find Mr./Mrs. Right, get married, and have kids.”

Thanks for the advice.  Glad it worked for you, but it hasn’t turned out so well for me.  I’m divorced now.  How come no one warned me about that? We are so focused on the ‘outside evils’ that can ‘get us’ that we fail to look at the things that we should be looking at.

And so now I am off doing all of those things I was warned so much about and guess what I am realizing.  All those things I was warned about aren’t really dangerous.  It’s just the fear of them that are scary.  Also, most of those warning are from people who have never tried the things they warn so adamantly against.  And furthermore, they are even afraid to try them.

What?  How do you know traveling alone as a woman is dangerous?  How do you know drinking the water is dangerous?  How do you know hitching is dangerous?  If you are so afraid of the world, how can you fully experience it?  You will just find yourself locked in your safe, secure house… and still get robbed.  Maybe not by that guy in a mask with a gun, but you are robbing yourself!

I have traveled alone in a country where I didn’t know the language.  How many times did I drink the water?  How many dark alleys have I been down? How many times have I made new friends and stayed with them that night?  How many times have I hitched?  Well, only 8 times to be fair.  But how many times have I tried something I was told to avoid?  Yes, I am using my intuition and taking measures to ensure my safety as far as possible, but I am out there doing these things.  It’s all about awareness and intuition.  Branch out and see if something works and then keep trying new things.  The world is out there for you to experience.  You can take the chance of locking yourself into your routine and get robbed of life experiences or you can take the chance and experience the world and maybe lose your wallet.

There is something to be said about being naive about some things, but when you aren’t out there living your life because you have heard the warnings people have so generously given out — ignore them and start living.

Be careful that you aren’t afraid to experience life.  That is what you should really fear because life will pass you by if you let it.

Posted in Engineering life, Travel | Tagged life, Nichole Carlson, Travel, Warning | Leave a comment

Vagabonding

By Nichole | Published: May 26, 2010

The rails rumble below my feet.

The waves crash against the side below me beaconing me out to sea.

I look out the window at the wings as they raise from the ground.

The sights of the city pass by me through the windows that also hold my reflection.

My legs pedal me forward against the wind as my hands grip the bars.

With a sign in my hand and my thumb towards the road, I wait along the road.

Step after step, I move forward.  Sometimes running and sometimes trudging along.

Cities display their architecture and countryside lay all around.  Everyone follows their traditions as seasons pass.  The cold wind brushes my face.  The night sky illuminates my hair.  The burning sun tints my skin.

I walk along the sidewalks and pass through the underground.  Beads of sweat dip down my back as I enter yet another stuffy internet cafe to keep the connections I have back home.  I keep walking as the unfamiliar becomes familiar.  The beat of the city fills my head and the rhythm of each new country is in my feet until… a new city… a new country.  The air pushes me along.  The sun sets and I rest knowing the next day the sun will set tomorrow in a new place.  It is not long before the sun breaks into the darkness and shines on my face calling to wake me.

Today is a new day unlike any I have ever experienced in a place I will soon come to know.

Posted in Engineering life, Travel | Tagged Nichole Carlson, Travel, vagabonding | Leave a comment

Heros

By Nichole | Published: May 16, 2010

Dictionary.com defines a hero as “a man of distinguished courage or ability, admired for his brave deeds and noble qualities” or “a person who, in the opinion of others, has heroic qualities or has performed a heroic act and is regarded as a model or ideal.”

But in this world are we short heroes?  I was reading “A Weekend to Change Your Life” by Joan Anderson and she asks you to find someone in your family that you admire and to list the reasons why you admire that person.  I picked my aunt at the time because she had overcome huge obstacles in her life.  And not only did she overcome them, she did it in such a way that it created a path in her life and transformed her into someone she couldn’t have been without the obstacles and the journey she made to overcome them. 

I would also choose my mother for the same reasons.  Unfortunately, her obstacles included cancer that took her life.  But the way she dealt with her obstacles in her life before the cancer and during the course of the cancer, made her into a hero for many people.

The impact of these women have been an strong force in my life, giving me examples of how I want to be.  I don’t want to sink under my trails.  I don’t want to stand still and let the storms of life take me.  I want to use the waves to make me stronger and to get me where I want to go… or at least propel me forward in life. 

People can save us in our day to day lives.  Heroes that help us make it through today.  I have been helped by so many people in my life and during my travels.  They just seem to be there at just the right time.  I saw it when I was going through my divorce(you know who you are!) and I see it almost daily now that I am traveling.  So many people have helped me in small ways and they may think nothing of it, but it means everything to me.  They were there at just the right time — like the guy who pulled me out of the ditch when I was biking through Holland.  :)

You don’t often see it when you are someone’s hero, but yesterday I was lucky enough to see that I was someone’s hero — if just for a moment.  I was lost(as usual) and looking for my hostel and I asked someone for directions.  He was sitting at the bus stop and had just quit his job because he had enough.  We ended up talking for a while and he showed me where I needed to go.

Later he sent me an email saying, “Its funny how I honestly felt like all was lost when I was sitting at that bus stop not knowing what I should do and then I meet you, someone who has gone through a lot as well and yet your disposition was infectious!  I felt like, “You know what? It isn’t the end of the world”

This guy said he believed he would do something great.  I believe he will because he has been through a lot of things and he’s a survivor.  Maybe you have to go through the dark times to be able to be a hero, because it’s how you handle the hard times that defines you as someone’s hero.  People say, “[All this crap in your life] will make you stronger.”  Not really a comfort, but if I can be stronger so one day I can help someone and be someone’s hero… maybe then it will be worth it. 

As I write this, I think of my friend that recently lost his hero to cancer.  I dedicate this to the friends and family of this hero, knowing that now you will be a hero to someone as she was a hero to you.

Posted in Engineering life, Relationships | Tagged heros, Nichole Carlson | Leave a comment
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    - Napoleon Hill

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